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Getting Press 101 – Sophie Slater

1 March 2023 | 10:00 am 12:00 pm

Did you know that good news stories are in vogue? For the first time in history, we have access to what’s happening 24 hours a day. With the proliferation of depressing news cycles, more people are looking to good news stories to cut through the bad.

This is great news for charities looking to raise awareness and get fundraisers’ attention, but how do we go about it? Reaching out press can be an intimidating thought, but it needn’t be.

In this interactive workshop we’ll run through how to create an in-house press strategy, that can generate free press for your organisation throughout the year. Forget spending on expensive retainers, or agencies that don’t get your social mission. We’ll help you craft a press release and outreach that doesn’t compromise on your charities voice and values.

We’ll cover how to:

  • Find relevant journalists for your industry
  • Formulate a press pack
  • Write a simple, fool proof press release
  • Pitch to press

You’ll also have a go at writing an attention catching subject line and press angle, and get peer reviewed feedback from others and the course leader.

With rallying support for charities and social business more important than ever, we’ll go through the basics of writing and pitching press releases, with a fool proof formula for getting in touch with the right people.

Sophie has written for Vogue, The Guardian, Vice, Refinery 29 and i-D. She’s gained press coverage for her own social enterprise and freelance clients in The Telegraph, BBC, The Times, Time Out, Positive News, Courier Magazine, The Observer, Vogue Business, Harper’s Bazaar, Evening Standard, Dazed and many more.

Each workshop has 25 places offered on a strictly first come, first served basis, so to ensure a place make sure to book a ticket as soon as possible. Tickets are free of charge.


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