Short-Term Project with Good Night Out Campaign CIC

Backed by The Fore

Short-Term Project with Good Night Out Campaign CIC

Organisation Description

We’re the campaign for safer nightlife, a grassroots non-profit training organisation dedicated to creating safer, more inclusive nightlife and events and ending sexual violence and other forms of harm. We work internationally to build safety and have trained more than 5000 people across 250+ organisations worldwide through out unique accreditation programme.

What are they looking for?

We’ve developed two new eLearning courses designed to equip workers, venues and event organisers with increased knowledge and skills, as part of a bespoke digital platform we’ve spent two years building.

Courses:
Understanding and Responding to Sexual Violence in Nightlife – a comprehensive training for venue staff on identifying, responding to, and preventing sexual violence in nightlife settings.
Safer Spaces for Event Organisers – a practical course supporting promoters, festival teams, and event organisers to design and implement effective safer-space policies and procedures.

Our request:
We’re looking for pro bono support from a sales and marketing professional to help us develop a strategic step-by-step marketing and sale plan for launching and promoting these two courses and the broader platform, the first of its kind.

Scope of Work:
– A rapid review of our current audience and brand positioning and sales
– Define key audiences and messaging (B2B focus: venues, festivals, licensing bodies, and training partners) based on our existing collateral
– Identify the most effective channels for awareness and uptake (digital, industry partnerships, sector networks and press)
– A launch and promotional strategy with timeline and recommendations for implementation

Deliverable:
A Marketing Plan (4–6 pages) providing a strategic roadmap for course launch, outreach, and sustainable uptake. Recommendations for how to implement and what budget we should apply to this project.

Job link
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