Toylikeme CIC addresses the significant lack of disability representation in children?s toys by persuading toy companies to represent disability far more widely in their products. Toylikeme began by making over mainstream toys to give them hearing aids and other impairments and then posting images online, which went viral, leading to Toylikeme?s petition calling Lego and Playmobil to represent diversity securing over 700,000 signatures. Toylikeme has gone on to successfully influence major companies to represent disability in their products. The Fore will fund additional staff time and other core costs to enable Toylikeme to develop licencing income and other unrestricted income streams as it scales.
Funding programme:COVID-19 Response: RAFT
Funding round:2020 Summer
Location: Throughout the UK