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Content Marketing 101
24 May 2023 | 10:00 am – 12:00 pm
We’ve never had more tools at our disposal to build a presence online. From connecting to our communities digitally and sharing to a wider audience, and supporting fundraising efforts, there are lots of benefits to be had.
Yet building an online marketing strategy can be a daunting task for many small charities. This is especially true if you’re limited in terms of people and budget. One way to stand out from the crowd while doing everything “in house”, is by using content marketing.
This interactive workshop will guide you through the best ways to shine online with the team and tools you already have. Considering social media, blogs, and your newsletters we’ll help you identify where to best put your skills and energy. We’ll help you harness the stories and purpose you’re already experts in, to connect to the right people.
This workshop will help you focus on yours and your peers’ experiences. Together we’ll think about the best ways to reach new clients or create brand awareness, and a long-term strategy to build your presence online. You’ll walk away with:
– An overview of each social media channel
– A content planner
– A calendar of ideas
– Peer feedback on your ideas and what’s worked for similar sized organisations
– New ways to think about marketing your charity
Content Marketing 101 is suitable for beginners and those looking to refresh their content marketing skills.
Run by Sophie Slater, The Fore’s Head of Communications and Impact. Sophie was previously founder and communications lead of award-winning social enterprise Birdsong. From running international pop-up shops, events and publications, she grew an 80,000 strong audience for the brand, and gathered a million website hits. Sophie has taught purpose led marketing and press for School of Social Entrepreneurs, Nottingham Trent University, Kingston Art School, Year Here and more.