The appeal letter is a staple of fundraising and can offer a huge, short-term boost to kickstart or develop giving from individual donors. This session is perfect for those who are new to the concept of running appeals or who have stagnated in their approach. It is less suitable for those familiar with best practice associated with appeals.

This session includes group discussion and independent activities, and gives a brief introduction to:

• Understanding different appeal types
• Developing strategies for engagement
• How to create captivating copy

Each workshop has 25 places offered on a strictly first come, first served basis, so to ensure a place make sure to book a ticket as soon as possible.